WORK AT PERA LIMONERA
As a multi-brand e-commerce, there was significant untapped potential in brand-based positioning and long-tail keywords specific to the footwear and accessories sector.
We increased our traffic up to x% and our ROAS improved up to X% in 2024.
SEO
I developed a comprehensive SEO strategy based on the following pillars:
I discovered that a large portion of traffic came from searches related to the brands Pera Limonera distributes. I significantly improved each brand’s landing page, creating relevant and optimized content that addressed user search intent for these specific brands.
I created specific categories for low-competition, high-intent keywords like “gold sandals,” “party bags,” “raffia bags,” “wedge espadrilles,” and “esparto ballet flats,” capturing qualified traffic with a high likelihood of conversion.
I transformed the blog into a valuable asset by creating content aligned with product offerings that resonated with our potential audience’s interests and search behavior.
Implemented a consistent and strategic internal linking structure
Identified and corrected keyword cannibalization issues
Removed out-of-stock products that were still active, improving user experience
Optimized UX aspects to improve behavior metrics and quality signals
SEM
I implemented a complete transformation of the advertising strategy:
Redesigned Meta campaign structures, removing unnecessary complexity and focusing on high-efficiency models.
Established a protocol for regularly updating creatives, implementing a systematic method to evaluate performance and apply learnings.
Implemented regular performance reviews to adjust budgets and approaches based on real results.
content creation
other tasks
As part of a really small team I develop other eCommerce tasks
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